:root {
  --ink: #162126;
  --ink-soft: #40535c;
  --surface: #ffffff;
  --surface-alt: #f5f8f7;
  --surface-warm: #fff8e8;
  --teal: #0e7c75;
  --teal-dark: #07544f;
  --gold: #f2b84b;
  --coral: #d95c4a;
  --line: #dbe5e2;
  --shadow: 0 18px 45px rgba(17, 35, 40, 0.12);
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  color: var(--ink);
  font-family: Arial, Helvetica, sans-serif;
  background: var(--surface);
  line-height: 1.6;
}

img {
  display: block;
  max-width: 100%;
}

a {
  color: inherit;
}

.skip-link {
  position: absolute;
  top: -48px;
  left: 16px;
  z-index: 20;
  padding: 10px 14px;
  background: var(--ink);
  color: var(--surface);
}

.skip-link:focus {
  top: 12px;
}

.site-header {
  position: sticky;
  top: 0;
  z-index: 10;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  padding: 16px 40px;
  background: rgba(255, 255, 255, 0.95);
  border-bottom: 1px solid var(--line);
  backdrop-filter: blur(14px);
}

.brand {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  text-decoration: none;
  font-weight: 800;
  color: var(--ink);
}

.brand-mark {
  display: inline-grid;
  place-items: center;
  width: 34px;
  height: 34px;
  border-radius: 8px;
  background: var(--teal);
  color: var(--surface);
  font-weight: 900;
}

.main-nav {
  display: flex;
  gap: 20px;
  font-size: 0.95rem;
  font-weight: 700;
}

.main-nav a {
  text-decoration: none;
  color: var(--ink-soft);
}

.main-nav a:hover,
.main-nav a:focus {
  color: var(--teal);
}

.hero {
  position: relative;
  min-height: 720px;
  display: flex;
  align-items: center;
  overflow: hidden;
  background: var(--ink);
}

.hero-media {
  position: absolute;
  inset: 0;
  background-image: url("assets/seo-hero.png");
  background-position: center;
  background-size: cover;
}

.hero-overlay {
  position: absolute;
  inset: 0;
  background:
    linear-gradient(90deg, rgba(11, 23, 28, 0.9) 0%, rgba(11, 23, 28, 0.78) 36%, rgba(11, 23, 28, 0.32) 68%, rgba(11, 23, 28, 0.12) 100%),
    linear-gradient(0deg, rgba(11, 23, 28, 0.35), rgba(11, 23, 28, 0.08));
}

.hero-content {
  position: relative;
  width: min(720px, calc(100% - 48px));
  margin-left: max(24px, calc((100vw - 1180px) / 2));
  padding: 96px 0 72px;
  color: var(--surface);
}

.eyebrow {
  margin: 0 0 12px;
  color: var(--coral);
  font-size: 0.82rem;
  font-weight: 900;
  text-transform: uppercase;
}

.hero .eyebrow {
  color: var(--gold);
}

h1,
h2,
h3 {
  margin: 0;
  line-height: 1.08;
}

h1 {
  max-width: 680px;
  font-size: 4.5rem;
}

h2 {
  font-size: 2.45rem;
}

h3 {
  font-size: 1.25rem;
}

p {
  margin: 0;
}

.hero-copy {
  max-width: 620px;
  margin-top: 22px;
  color: rgba(255, 255, 255, 0.88);
  font-size: 1.2rem;
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  margin-top: 32px;
}

.button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 48px;
  padding: 13px 20px;
  border: 1px solid var(--line);
  border-radius: 8px;
  color: var(--ink);
  background: var(--surface);
  font-weight: 800;
  text-decoration: none;
  cursor: pointer;
}

.button:hover,
.button:focus {
  transform: translateY(-1px);
  box-shadow: var(--shadow);
}

.button.primary {
  border-color: var(--gold);
  background: var(--gold);
  color: #1f2426;
}

.button.secondary {
  border-color: rgba(255, 255, 255, 0.45);
  background: rgba(255, 255, 255, 0.12);
  color: var(--surface);
}

.proof-list {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
  margin: 36px 0 0;
  padding: 0;
  list-style: none;
}

.proof-list li {
  padding: 8px 12px;
  border: 1px solid rgba(255, 255, 255, 0.32);
  border-radius: 999px;
  background: rgba(255, 255, 255, 0.12);
  color: rgba(255, 255, 255, 0.9);
  font-size: 0.88rem;
  font-weight: 700;
}

.section {
  padding: 92px 0;
}

.section-inner {
  width: min(1180px, calc(100% - 48px));
  margin: 0 auto;
}

.split {
  display: grid;
  grid-template-columns: 0.9fr 1.1fr;
  gap: 60px;
  align-items: start;
}

.large-text {
  color: var(--ink-soft);
  font-size: 1.25rem;
}

.intro-band,
.results-band {
  background: var(--surface-alt);
}

.section-heading {
  max-width: 780px;
  margin-bottom: 38px;
}

.section-heading p {
  margin-top: 14px;
  color: var(--ink-soft);
  font-size: 1.05rem;
}

.section-heading.narrow {
  max-width: 620px;
}

.feature-grid,
.pricing-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 18px;
}

.feature-card,
.price-card {
  border: 1px solid var(--line);
  border-radius: 8px;
  background: var(--surface);
  box-shadow: 0 10px 24px rgba(17, 35, 40, 0.06);
}

.feature-card {
  padding: 24px;
}

.feature-icon {
  display: block;
  width: 38px;
  height: 7px;
  margin-bottom: 18px;
  border-radius: 999px;
  background: linear-gradient(90deg, var(--teal), var(--gold), var(--coral));
}

.feature-card h3,
.price-card h3,
.process-list h3 {
  margin-bottom: 10px;
}

.feature-card p,
.price-card p,
.process-list p,
.disclosure-copy,
.results-layout p,
.blog-preview-copy,
.small-note,
.faq-list p {
  color: var(--ink-soft);
}

.text-link {
  display: inline-flex;
  margin-top: 16px;
  color: var(--teal-dark);
  font-weight: 900;
  text-decoration: none;
}

.text-link:hover,
.text-link:focus {
  text-decoration: underline;
}

.pricing-band {
  background: var(--ink);
  color: var(--surface);
}

.pricing-band .section-heading p,
.pricing-band .eyebrow {
  color: rgba(255, 255, 255, 0.78);
}

.pricing-band .eyebrow {
  color: var(--gold);
}

.price-card {
  display: flex;
  flex-direction: column;
  padding: 28px;
  color: var(--ink);
}

.price-card.featured {
  border-color: var(--gold);
  box-shadow: 0 22px 60px rgba(242, 184, 75, 0.18);
}

.plan-label {
  width: fit-content;
  margin-bottom: 14px;
  padding: 5px 9px;
  border-radius: 999px;
  background: var(--surface-warm);
  color: #7c4e00;
  font-size: 0.78rem;
  font-weight: 900;
  text-transform: uppercase;
}

.price {
  margin: 14px 0 8px;
  font-size: 3rem;
  font-weight: 900;
  line-height: 1;
}

.price span {
  color: var(--ink-soft);
  font-size: 1rem;
}

.plan-summary {
  min-height: 52px;
}

.price-card ul {
  display: grid;
  gap: 9px;
  margin: 22px 0 26px;
  padding-left: 19px;
}

.plan-button {
  margin-top: auto;
}

.paypal-checkout-form {
  display: grid;
  margin-top: auto;
}

.paypal-checkout-form .button {
  width: 100%;
}

.price-card .button:not(.primary) {
  border-color: var(--teal);
  color: var(--teal);
}

.pricing-note {
  margin-top: 24px;
  color: rgba(255, 255, 255, 0.8);
}

.process-list {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 18px;
  margin: 0;
  padding: 0;
  list-style: none;
}

.process-list li {
  padding: 26px 22px;
  border-top: 4px solid var(--teal);
  background: var(--surface-alt);
}

.step-number {
  display: inline-grid;
  place-items: center;
  width: 34px;
  height: 34px;
  margin-bottom: 18px;
  border-radius: 50%;
  background: var(--gold);
  font-weight: 900;
}

.disclosure-band {
  background: var(--surface-warm);
}

.blog-preview-band {
  background: var(--surface-alt);
}

.blog-preview-copy {
  display: grid;
  gap: 18px;
}

.page-hero {
  padding: 92px 0 62px;
  background: var(--ink);
  color: var(--surface);
}

.page-hero .section-inner {
  max-width: 980px;
}

.page-hero p:not(.eyebrow) {
  margin-top: 18px;
  color: rgba(255, 255, 255, 0.82);
  font-size: 1.15rem;
}

.breadcrumb {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  margin-bottom: 22px;
  color: rgba(255, 255, 255, 0.76);
  font-size: 0.9rem;
}

.breadcrumb a {
  color: var(--gold);
  text-decoration: none;
}

.content-layout {
  display: grid;
  grid-template-columns: minmax(0, 1fr) 320px;
  gap: 48px;
  align-items: start;
}

.article-body {
  max-width: 820px;
}

.article-body h2,
.article-body h3 {
  margin-top: 34px;
  margin-bottom: 12px;
}

.article-body p,
.article-body li {
  color: var(--ink-soft);
  font-size: 1.04rem;
}

.article-body p + p {
  margin-top: 14px;
}

.article-body ul,
.article-body ol {
  display: grid;
  gap: 10px;
  margin: 16px 0 0;
  padding-left: 22px;
}

.article-image {
  width: 100%;
  margin: 0 0 28px;
  border-radius: 8px;
  border: 1px solid var(--line);
  box-shadow: var(--shadow);
}

.sidebar-panel {
  position: sticky;
  top: 104px;
  display: grid;
  gap: 16px;
  padding: 22px;
  border: 1px solid var(--line);
  border-radius: 8px;
  background: var(--surface-alt);
}

.sidebar-panel h2,
.sidebar-panel h3 {
  font-size: 1.1rem;
}

.sidebar-panel a {
  color: var(--teal-dark);
  font-weight: 800;
  text-decoration: none;
}

.sidebar-panel a:hover,
.sidebar-panel a:focus {
  text-decoration: underline;
}

.blog-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 18px;
}

.blog-card {
  display: flex;
  flex-direction: column;
  min-height: 100%;
  border: 1px solid var(--line);
  border-radius: 8px;
  overflow: hidden;
  background: var(--surface);
  box-shadow: 0 10px 24px rgba(17, 35, 40, 0.06);
}

.blog-card img {
  width: 100%;
  aspect-ratio: 16 / 9;
  object-fit: cover;
}

.blog-card-content {
  display: grid;
  gap: 10px;
  padding: 18px;
}

.blog-card-content p {
  color: var(--ink-soft);
}

.meta-line {
  color: var(--coral);
  font-size: 0.82rem;
  font-weight: 900;
  text-transform: uppercase;
}

.cta-panel {
  margin-top: 34px;
  padding: 26px;
  border-radius: 8px;
  background: var(--surface-warm);
  border: 1px solid #f0d59a;
}

.cta-panel p {
  margin-top: 10px;
}

.disclosure-copy {
  display: grid;
  gap: 14px;
}

.results-layout {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 56px;
  align-items: center;
}

.deliverables {
  display: grid;
  gap: 12px;
  margin: 0;
  padding: 0;
  list-style: none;
}

.deliverables li {
  padding: 16px 18px;
  border-left: 4px solid var(--teal);
  background: var(--surface);
  font-weight: 800;
}

.intake-layout {
  display: grid;
  grid-template-columns: 0.85fr 1.15fr;
  gap: 56px;
  align-items: start;
}

.intake-section h2 {
  margin-bottom: 18px;
}

.small-note {
  margin-top: 22px;
  font-size: 0.95rem;
}

.intake-form {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 12px 14px;
  padding: 28px;
  border: 1px solid var(--line);
  border-radius: 8px;
  background: var(--surface);
  box-shadow: var(--shadow);
}

.intake-form label {
  font-size: 0.86rem;
  font-weight: 900;
}

.intake-form input:not([type="checkbox"]),
.intake-form textarea {
  width: 100%;
  min-height: 46px;
  padding: 11px 12px;
  border: 1px solid #cddad6;
  border-radius: 8px;
  font: inherit;
}

.intake-form textarea,
.intake-form label[for="keywords"],
.intake-form label[for="notes"],
.intake-form #keywords,
.intake-form #notes,
.checkbox-field,
.form-status {
  grid-column: 1 / -1;
}

.checkbox-field {
  display: grid;
  grid-template-columns: 20px 1fr;
  gap: 10px;
  align-items: start;
  padding: 14px;
  border: 1px solid #cddad6;
  border-radius: 8px;
  background: var(--surface-alt);
}

.checkbox-field input {
  width: 18px;
  height: 18px;
  margin-top: 2px;
  accent-color: var(--teal);
}

.checkbox-field span {
  color: var(--ink-soft);
  font-size: 0.9rem;
  font-weight: 700;
  line-height: 1.45;
}

.form-submit {
  grid-column: 1 / -1;
  width: 100%;
}

.form-submit.secondary {
  border-color: var(--teal);
  background: var(--surface);
  color: var(--teal);
}

.form-status {
  min-height: 24px;
  color: var(--teal-dark);
  font-weight: 800;
}

.faq-section {
  background: var(--surface-alt);
}

.faq-list {
  display: grid;
  gap: 12px;
}

.faq-list details {
  border: 1px solid var(--line);
  border-radius: 8px;
  background: var(--surface);
}

.faq-list summary {
  cursor: pointer;
  padding: 20px 22px;
  font-weight: 900;
}

.faq-list p {
  padding: 0 22px 22px;
}

.site-footer {
  padding: 30px 0;
  background: var(--ink);
  color: var(--surface);
}

.footer-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
}

.site-footer .brand,
.site-footer a {
  color: var(--surface);
}

.site-footer p {
  color: rgba(255, 255, 255, 0.75);
}

.footer-contact {
  display: grid;
  gap: 6px;
  justify-items: end;
}

@media (max-width: 980px) {
  .site-header {
    align-items: flex-start;
    flex-direction: column;
    padding: 14px 24px;
  }

  .main-nav {
    flex-wrap: wrap;
  }

  .hero {
    min-height: 660px;
  }

  h1 {
    font-size: 3.2rem;
  }

  h2 {
    font-size: 2rem;
  }

  .feature-grid,
  .pricing-grid,
  .blog-grid,
  .process-list,
  .split,
  .results-layout,
  .content-layout,
  .intake-layout {
    grid-template-columns: 1fr;
  }

  .sidebar-panel {
    position: static;
  }

  .process-list {
    gap: 14px;
  }
}

@media (max-width: 640px) {
  .main-nav {
    gap: 12px;
    font-size: 0.9rem;
  }

  .hero {
    min-height: 720px;
  }

  .hero-overlay {
    background: linear-gradient(90deg, rgba(11, 23, 28, 0.93), rgba(11, 23, 28, 0.7));
  }

  .hero-content {
    width: min(100% - 32px, 720px);
    margin-left: 16px;
    padding-top: 72px;
  }

  h1 {
    font-size: 2.5rem;
  }

  h2 {
    font-size: 1.8rem;
  }

  .section {
    padding: 66px 0;
  }

  .section-inner {
    width: min(100% - 32px, 1180px);
  }

  .intake-form {
    grid-template-columns: 1fr;
    padding: 20px;
  }

  .footer-inner {
    align-items: flex-start;
    flex-direction: column;
  }

  .footer-contact {
    justify-items: start;
  }
}